Factors Influencing Attitudes toward Mobile Advertising: An Empirical Study among Libyan Consumers

Attitudes of Faculty Members at Libyan Universities toward Employing E-learning in the Cases of Emergency and Crises.

Over the recent years, there has been a significant increase in the number of women belonging to the Internet population. With this increase, researchers have begun to investigate the role of gender in information technology (IT) adoption and its related innovations, including e-commerce. Despite the large body of research on the topic, we know of no work that specifically reviews the literature regarding gender differences in these domains. To address this gap, we systematically reviewed the recent literature (in the period 2000–2017) regarding gender differences in IT adoption and six related behaviors and responses: online shopping adoption, online trust, attitude and satisfaction with e-commerce, website design preferences, and information processing strategies. Findings from the current review indicated that, in general, men are more likely to try a new IT and shop online than women

With advances in technology, the internet has allowed advertisers to design advertisements with unique features that can help capture consumers’ visual attention and enhance their psychological states such as attitudes and emotions. Yet, web advertising features and attributes can significantly contribute to online consumer behaviors. This paper strives to provide guidelines for researchers and advertisers as to what outlines the effects of online advertising design on consumers’ processing and multiple outcomes. The findings indicated that exposure to a well-designed online advertisement can influence several cognitive and emotional responses, such as attention to the ad, motivations to process the ad, depth of processing, pleasure, arousal, and online purchase intention. According to the present review, consumer involvement is regarded as an important moderator in the relationships between web advertising content as well as design and several responses, including consumers’ intention to search and process information. The article concludes by identifying several areas of opportunities for advancing our understanding of web advertising effects. Marketers and advertisers will find the current work useful, as it can be used to maximize the effectiveness of web advertising.

With web advertising growing to be a huge industry, it is important to understand the effectiveness of web advertisement. In this study we investigate the effects of web advertising visual design (WAVD) purchasing intention within the framework of an integrated model. Nine hypotheses were developed and tested on a dataset of 316 observations collected via a questionnaire survey. The results of structural equation modeling (SEM) indicate that while web advertising visual cues influence consumers' purchasing intention through advertising attitudes and brand attitudes, they do not have direct effects on purchasing intention. Further results on the moderating role of gender suggest that web advertising visual cues have direct effect on consumers' purchasing intention for male groups but not for female groups. This study contributes to the understanding the role of visual dimensions in forming online purchase intentions.

Understanding and predicting online purchase intention: Development of a model for cognitive-affective shopper responses